About Us

“Shin-Zen-Bi”
Truth, Goodness, and Beauty

"Shin-Zen-Bi" is a philosophical concept that embodies the ideal qualities of truth, goodness, and beauty. These values are fundamental to learning, morality, and the arts.

We consider "Shin-Zen-Bi" to be the essence of our product craftsmanship: Truth in Learning, Goodness in Morality, and Beauty in Design. In modern manufacturing terms, we translate these values into technology, social contribution, and design.

Our goal is to improve people's lives and society through our high-tech, stylish products. Our motto encapsulates our commitment to excellence in a crowded marketplace.

We strive to exceed industry standards while recognizing the challenges we face. We hope you'll be intrigued by our products and support us.

Product

BoT Talk

Company Information

BoT US Inc. *

Established: December 1st, 2023
Address: 4311 11th Avenue NE, Suite 5, Seattle, WA, 98105, USA
*US subsidiary company, Distributor

CEO / Yuki Ono

After graduating from university in the United States, Yuki gained valuable experience in consulting, non-profit organizations and entrepreneurship in New York. Upon returning to Japan, Yuki worked in overseas expansion and venture support at Rakuten and Deloitte.

With business operations experience in 14 countries and support for over 500 companies, Yuki has mentored organizations such as the Ministry of Economy, Trade and Industry, the Japan Patent Office, and Forbes.

Since 2017, Yuki has been an external advisor to Bsize, becoming CMO in 2021 and CEO of its US subsidiary, BoT US, in 2024.


Bsize Inc. **

Established: September 1st, 2011
Address:  2-12-11 Kosei 3rd Building 9F, Kohoku, Shin-Yokohama, Kanagawa, 222-0033, JAPAN
Business: Telecommunications, planning, design, manufacturing, and sales of household electronic products
**Parent company, Manufacturer

Founder / Keita Yagi

Graduated from Osaka University Graduate School with a major in electronic engineering.
Worked in mechanical design of medical devices at Fujifilm Corporation. Founded Bsize in 2011.
Launched STROKE, an LED desk light that closely resembles natural light, making headlines as the only "solo manufacturer" in the household appliance industry. Served as a judge for the James Dyson Award. Awarded the Good Design Award, Red Dot Award, iF Design Award, among others.

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